Bad coffee exits
Starbucks pulled out from Australia by closing 61 of 84 stores.
In the case of one American coffee giant, globalisation deserved to fail. Starbucks makes really bad coffee.
Starbucks is almost entirely pulling out of Australia — closing 61 of its 84 stores. In Melbourne, just five of the 16 stores are tipped to remain.
when Starbucks came to Australia to bring coffee and the cafe culture to the masses, it found that we already had it. Particularly in Melbourne, we have better coffee and more relaxing cafes than anything that Starbucks brought with it.
If Starbucks can teach us anything, it is that in the global marketplace, turning up to compete just isn’t enough. You have to be really good.
My point here is, Starbucks makes really bad coffee. At least , in Melbourne, I don’t find any reason to buy my coffee from Starbucks.
From the desk of Tradergav.com
My netvibes page
This post has 2 comments
August 4th, 2008
“we have better coffee and more relaxing cafes”
Maybe they should have been opening cafes in the US!
August 6th, 2008
I would say the quality of coffee is definitely a matter of taste. Living in Seattle, we seemingly have more coffee choices than anyone will every be able to sample in an entire lifetime.
What I can say about “buckies” is that the quality is consistent. The temperature, flavor, and presentation are universally the same no matter which store you frequent.
Is their coffee the best? Not likely. I’m fairly sure that distinction goes to Kopi Luwak. Certainly the stores are not the most fancy, nor the most entertaining. However, if you combine the entire experience from coffee to service to ambience, I’d say sbux is by far the best “commercial” coffee shop around.